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VP Strategic Marketing

Job ID: 696
Type: Direct Hire

Job Title: Vice President, Strategic Marketing

Competitive Base + 30% Bonus + Options
Relocation available




The VP of Strategic Marketing reports to the Executive Vice President of Marketing and is a key driver of the Company’s global business objectives through the direction of marketing strategies and personnel throughout the acute care segment. The position must work collaboratively across all Company functions with special emphasis within the parallel functions of Sales, Marketing Communications, Product Marketing, Global Professional Education, Clinical Research, and Clinical Advocacy.



The position’s responsibilities include, but are not limited to:

·          Conduct primary/secondary market research to identify and quantify opportunities and challenges within existing and new markets

·          Identify key segments and sub-segments along with users and influencers

·          Define benefits-based messaging for each key segment for technologies and products

·          Drive market awareness and lead-generating activities by collaborating with Marketing Communications on advertising and media, trade show, and direct response programs

·          Develop pricing for new products and programs to address market challenges

·          Evaluate field needs and define requirements for sales collateral that powerfully communicates the value proposition, including application sheets, white papers, and clinical/cost comparisons

·          Identify key opinion leaders and establish relationships for clinical research and speaking

·          Collaborate to define clinical education goals, content, speakers, and venues

·          Identify needs for and support sustainable reimbursement (coverage and payment)

·          Identify long-term market development strategies including clinical research, product development, business development opportunities

·          Collaborate with Global Professional Education to provide content for and conduct training on key topics

·          Support global marketing and sales functions in key geographies (US, EMEA, APAC, Japan)

·         Approximately 25% travel required



The successful candidate will possess:


·          10+ years of demonstrated success in medical device or lab diagnostics marketing

·          Success in the launch of new-concept medical products and/or services

·          Excellent leadership and management skills

·          Very strong writing and speaking skills

·          Strong ability to influence key opinion leaders

·          Advanced ability with the Microsoft Office suite of applications



Bachelor degree required, masters strongly preferred. 


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